Duende For All Project

People of Color Helping Change the Book Industry

Duende For All is a network of book professionals and book lovers of color to support and lend exposure to their work in the industry. The more people of color we bring into the book industry at all levels, the more books by people of color we can help get published and into customers' hands!     


DFA’s mission is to provide a highly accessible platform and creative space by and for PoC book professionals and individual promoters to connect and uplift each other. We are compiling a comprehensive database of booksellers, publishers, bloggers, podcasts, YouTube channels, etc. and will promote PoC authors with book reviews by booksellers of color.    


We will offer a weekly email newsletter or segment in a partner publication spotlighting a PoC author, bookseller, or social media personality. We will also collect and distribute reviews of books by authors of color written by booksellers of color.    


As both a tool for bookstores nationwide to diversify their stock and add confidence their individual handselling, Duende For All will increase the reach of authors of color into areas with traditionally limited access to multicultural communities.      


Duende For All was founded by Angela Maria Spring, owner of Duende District, a bookstore by and for people of color, and a member of American Booksellers Association’s Diversity Task Force; Carla Bruce-Eddings, at Riverhead Books and the Books Editor for Well-Read Black Girl; and Jamie Tan, at Candlewick Press and a member of the Children’s Book Council’s Diversity Initiative.